Bombas
Bombas approached Lineout to develop its first-ever Impact Report. The report documents the full scale and scope of Bombas’s support for those affected by homelessness. Lineout collaborated closely with internal and external stakeholders to design and develop an interactive customer-facing microsite that provides transparency, data and in-depth storytelling. The microsite was delivered to be accessible and engaging, shareable on social channels, and optimized for discovery through search.
Client Overview
Bombas is a retail startup that designs and manufactures premium socks and apparel for men, women, and children. Founded in 2013, Bombas became a leader in the sock industry, known for their innovative designs, superior comfort, and commitment to giving back. For every pair of socks purchased, Bombas donates a pair to homelessness organizations.
Services Provided
Interactive Web Development
Digital Analytics
Search Engine Optimization
The Challenge
Bombas needed more than just a static report on its corporate social responsibility. The challenge was creating a visually-engaging interactive digital experience that would educate shoppers, provide transparency to investors and the media, and inspire its community to get involved in homelessness in America.
Bombas also wanted a visually-engaging interactive digital experience that would educate shoppers, provide transparency to investors and the media, and inspire its community to get involved in homelessness in America.
Strategy & Execution
Lineout’s work began by collaborating with the Bombas team to shape content goals and proof points for social impact. From there, Lineout created a digital storyboard with a design direction that honored the client’s creative guidelines while also expanding them to heighten audience engagement within a unique storytelling environment. Lineout progressed to creating wireframes and, after client feedback, designing the site in full.
Tactics
Deliver interactive microsite
Audit microsite SEO elements and implement improvements
Audit speed performance and provide optimizations
Design for digital analytics integration
Results
The objective of Lineout’s Bombas partnership was accomplished by working collaboratively to deliver a polished final product that delighted stakeholders — the client and its investors — as well as global audiences. Internally, it stoked the Bombas team’s mission focus and organizational engagement.
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