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Miami Tech Works

Building a Pipeline for Hiring Tech Talent

Miami Tech Works named Lineout its Agency of Record to operationalize and market a new economic development initiative in South Florida. The challenge: clarify a complex value proposition, connect underserved communities to real job pathways, and activate employer partnerships at scale. To date, Lineout has helped Miami Tech Works recruit over 5,000 individuals into training and drive meaningful outcomes in job placement, internship access, and business-community participation.

  • 5000+Individuals recruited into tech training programs
  • 315+Full-time hires with employers like AWS, Google, and American Express
  • 258+Internships and sprinternships completed or in progress
  • 50+Employers actively hiring local local tech talent
Breakthrough results start with a better strategy.
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Client Overview

Miami Tech Works is a workforce intermediary funded by a $10 million U.S. Economic Development Administration grant, dedicated to building a sustainable tech talent pipeline in South Florida. Anchored by Miami Dade College and supported by a regional coalition of employers, universities, and training providers, the program bridges the gap between talent and opportunity.

Services Provided

  • Paid Advertising & Media Buying

  • Strategic Planning

  • Technical Consulting

  • Web Development

  • Creative Services

  • Brand Development

The Challenge

Miami Tech Works needed a clear strategy to connect both job seekers and employers, while also elevating its brand as an innovative workforce intermediary. As the convener of an industry-led sectoral partnership — the Tech Talent Coalition — the organization also sought to grow deeper engagement with its broader mission: connecting the community, shaping academic programs, and building shared momentum in South Florida’s tech economy.

Testimonial

“Working with Lineout gave us the strategic and creative lift we needed to activate a major regional workforce initiative. They brought deep expertise in higher education and a fresh perspective that helped align dozens of partners, shape our message, and drive meaningful engagement. They’ve been a true partner in every sense.”
Testimonial

Terri-Ann Brown

Director, Miami Tech Works

Strategy & Execution

Lineout took a performance-focused approach grounded in clarity, measurement, and collaboration. To meet the reporting requirements of both Miami Tech Works and its grant sponsor, we developed messaging, creative, and paid media strategies designed to drive immediate results while laying the groundwork for long-term recruitment infrastructure. This work built on the value propositions and communication guidelines the agency developed through audience research. We also designed and launched a user-optimized website and landing pages, and implemented LinkedIn credentialing for program alumni. Through our ongoing partnership, we have helped Miami Tech Works grow into a scalable, data-driven talent pipeline.

Tactics

  • Launch targeted paid media campaigns across Facebook and LinkedIn to engage job seekers and employers

  • Deliver user-specific creative and conversion-focused landing experiences

  • Build custom analytics infrastructure to meet transparency requirements and track program outcomes

  • Implement SEO and CRO strategies to drive organic discovery and maximize conversion performance

  • Design and launch a WordPress-based digital hub with tailored user journeys for each audience

  • Develop unified brand guidelines to support consistency across all communications and co-marketing efforts

  • Translate research into actionable personas and targeting strategies to improve campaign relevance

  • Implement LinkedIn credentialing for program alumni to increase visibility, support attribution, and demonstrate participant outcomes to partners

Results

Miami Tech Works named Lineout its Agency of Record to operationalize and market a new economic development initiative in South Florida. The challenge: clarify a complex value proposition, connect underserved communities to real job pathways, and activate employer partnerships at scale. To date, Lineout has helped Miami Tech Works recruit over 5,000 individuals into training and drive meaningful outcomes in job placement, internship access, and business-community participation.

  • 5000+Individuals recruited into tech training programs
  • 315+Full-time hires with employers like AWS, Google, and American Express
  • 258+Internships and sprinternships completed or in progress

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